In Philadelphia, Media Literacy is the central focus of Temple University’s Media Lab, which focuses on developing techniques and resources for media literacy.
Their work is primarily with urban education populations, but serves as a huge stepping stone for the future of Media Literacy.
The media lab has a terrific video which helps define Media Literacy. You can check it out here.
In addition, there are numerous sections which help educators find projects, curriculum materials, and lots more resources for incorporating media literacy into their classrooms.