The Demographics of Bloggers

A blog is a “webpage that contains regular or daily posts,” which is in reverse chronological order, generally in first person (Wei, 2009).  There are many different types of blogs for example filter blogs and blogs that are personal journals.  “Filter blogs, which include certain items while excluding others, often focused on news and political events.”(Wei, 2009).   Personal journals are blogs that are written about the bloggers personal life. (Wei, 2009)  By 2007 there were about 15 million active blogs with about 57 million readers.  (Bulik, 2007)

According to Pew research 60% of bloggers are white, 11% are black, and 19% are English-speaking Hispanics.  (Bulik, 2007)  Also according to the PEW Research Center about “9% of Americans regularly read blogs about politics or current events, another 19% sometimes turn to blogs for their news and 22% hardly ever read blogs, and 49% never read blogs or do not use the internet.” (Americans Spending More Time Following the News, 2010)  PEW also noted that educational level plays a part in blog consumption.  “College graduates (13%) are more likely to regularly read political or news blogs than those with some college experience (9%) and those with a high school education or less (7%).” (Americans Spending More Time Following the News, 2010)

I found a very interesting quote in Centrality of news article in the blogosphere: The case of The New York Times’ most blogged articles, “On the one hand, traditional news media set the agenda for blog discussion and serve as the primary source of information for blog postings; on the other, blogs have become a source of information for news professionals, and compete with traditional media for audience’s attention” (Bui, C., & Ma, Y. 2009).   This is true in many instances, but blogs do not always have the news right.  One example is from the tech blog Engadget.  Engadget caused apple stock to drop when they published information that “Apple’s iPhone and Leopard operating system would be seriously delayed.”  It was later discovered that the source was fake memo.  (Bulik, 2007)

Blogs are not always the fountain of information they may appear to be.  It is important for all readers to understand that not all blogs are held to the same standards.  Some blogs are just personal opinions, or recounting the bloggers life.  It is important to take things you read online with a grain of salt.  If someone’s sources are not shown or it sounds like an opinion don’t take the information and run with it.

References

Americans Spending More Time Following the News: SECTION 2: ONLINE AND DIGITAL NEWS – Pew Research Center for the People & the Press. (2010, September 12). PEW. Retrieved December 5, 2010, from http://people-press.org/report/?pageid=1793

Bui, C., & Ma, Y. (2009). Centrality of News Article in the Blogosphere. Conference Papers — International Communication Association, 1-35. Retrieved from Communication & Mass Media Complete database.

Bulik, B. (2007). WHO BLOGS?. Advertising Age, 78(23), 20. Retrieved from Communication & Mass Media Complete database.

Wei, L. (2009). Filter Blogs vs. Personal Journals: Understanding the Knowledge Production Gap on the Internet. Journal of Computer-Mediated Communication, 14(3), 532-558. doi:10.1111/j.1083-6101.2009.01452.x.

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