Parent Outreach, National Visibility, and Stakeholder Engagement
As outlined in my previous post, development of the eighth, ninth, and tenth steps towards supporting Media Literacy include the following steps:
- Engage the entertainment industry’s creative community in an entertainment-education initiative to raise visibility and create shared social norms regarding ethical behaviors in using online social media.
- Host a statewide youth-produced Public Service Announcement (PSA) competition to increase visibility for digital and media literacy education.
- Support an annual conference and educator showcase competition in Washington, D.C. to increase national leadership in digital and media literacy education.
The following are examples of how central Pennsylvania programs can implement these steps into the curriculum of high school media literacy education:
- Inviting the entertainment industry’s creative community or a celebrity media persona to promote media literacy education is a great ploy, but students develop social norms, especially online, through social media websites. Developing a bridge between online social media and education has been a hot topic, but I spoke with Doug Martin, a teacher at Fix Chapel High School in Pittsburgh, PA. Doug helps students produce FCTV, a school television program which promotes students work through a variety of social media. The variety of work, especially in developing media literacy through television production is impressive. You can see some of the broadcasts produce by the students here. Doug discussed the use of Edmodo as a social media tool to help students and staff bridge gaps with the student population. The instructor has used the online social site as a way of assessing student production efforts an students have used the site as a way of promoting internal student buzz and brainstorming stories for production.
- PSA’s are a great resource for developing media literacy skills and promoting education. Statewide contests have been offered by politicians, local media outlets, and schools. A national resource for all educators includes MyPSAContest.com
- A national conference is referenced in a previous post here, and although it won’t take place in Washington, D.C. it is an opportunity to enhance the education of media literacy nationally.